Often the move was intended to glamorize the parent and improve its own share price.

FORBES: A Different Spin

We are careful not to glamorize crime or prison in our products.

FORBES: Connect

Disney has managed to not only glamorize these gory European horror stories.

FORBES: Is Disney or Bad Parenting to Blame for The Princess Phenomenon?

They have managed to glamorize an entire gender, mass marketing the Disney Princess line to any girl under the age of 10.

FORBES: Is Disney or Bad Parenting to Blame for The Princess Phenomenon?

Now Beckham is in New York to play in the All-Star Game for Major League Soccer, the upstart outfit he joined in 2007 with wildly exaggerated rumors of a quarter-billion-dollar contract with the Los Angeles Galaxy and expectations he would glamorize an underappreciated sport in the United States.

WSJ: David Beckham Suits Up