Now ask yourself, do you have the equivalent in place for your global marketing organization?
Chip in with your comments below how are you getting your global marketing organization to act cohesively?
Over time he ran everything from district sales to global marketing to overseeing all operations.
This week I caught up with Ken Chaplin, vice president of global marketing for Crocs.
The new head of global marketing is another Jaguar graduate, Joe Greenwell from England's Midlands.
Finally, I asked this perceptive veteran of global marketing what lessons could he share with other marketers.
Jim Farley, global marketing chief, will also take over as global leader for Lincoln luxury brand.
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Mastering this evolved global marketing mindset could be what defines the most successful brands of the next decade.
This is a guest post written by Snehal Desai, global marketing director for Dow Water and Process Solutions.
Coca-Cola recently announced plans to launch Coca-Cola Music, a new global marketing tactic aimed at teens, beginning March 22.
One beneficiary of trade has been Karen Scott, 33, who has a master's degree in global marketing and advertising.
Who knew the simplest of Atari games could teach so much about the complexity of managing a global marketing organization?
Carrie Cox , who is heading up global marketing for Schering's drug franchise, served in a similar position at Pharmacia.
Siilasmaa launched his firm in 1988 fresh from the University of Helsinki, where he studied economics, global marketing and computer science.
The next time you get the swarm together for a global marketing retreat, you might want to try the Pong experience.
"We want to beat Sony, "declares Eric Kim, senior vice-president of global marketing.
The following guest post is by Tim Minahan, executive vice president, Network Strategy and Global Marketing at Ariba, an SAP company.
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"Our core belief is that the entire web is being rebuilt around people, " said Facebook's Vice President of Global Marketing Solutions Carolyn Everson.
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Mahoney has been named to the newly created post of global chief marketing officer for Chevrolet and of global GM marketing operations leader.
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"We've seen powerful indicators that when people see sponsored stories on mobile they engage, " said Carolyn Everson, Facebook vice president of global marketing solutions.
We asked Dan Vinh, VP Global Marketing, Renaissance Hotels at Marriott International, about how the brand is measuring the worth of its content.
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And in April Samsung is launching a global marketing campaign with one unified message that will eschew the cooler-than-thou approach of some of Samsung's competitors.
Prior to founding Iconic, Marie enjoyed a successful career on Wall Street where she ran the global marketing and corporate services division of Lehman Brothers.
Since then, she has watched the information superhighway develop from a radical information exchange to a global marketing tool with massive social and political implications.
When she served as global marketing chief of McDonald's Corp.
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"It's an enormous event you have 110 million people grading your homework, " says Joel Ewanick, the global marketing chief for the largest U.S. auto maker.
They include Phil Schiller, global marketing chief, design lead Jonathan Ive and Scott Forstall, who oversees the iOS operating system for the iPhone and iPad.
Farley, Jr. is group vice president, global marketing, sales and service.
In a Reuters interview global marketing chief Phil Schiller, engaged in a small spoiler routine, saying the S4 would ship with old Android software.
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Stagnant platforms: Continued downward pressure on global marketing spends will drive the growth of larger agglomerated agency groups with integrated offerings and large economies of scale.
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