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Companies must compete to attract top executives from a global talent pool.
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This is actually a great example of what multinational companies need to be cognizant of when they source from a global talent pool.
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Companies that might have seen only two options a decade ago hiring U.S. engineers or shipping the job to India for a fraction of the cost can now align their needs with the global talent pool more ingeniously.
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The advice in Me 2.0 has become more important because the internet is the global talent pool, and if you want to be in that pool, you need an online presence, and if you have an online presence, you need to manage it.
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As Chinese companies continue to move outward and, in addition to securing natural resources and infrastructure projects, acquire distribution networks, IP, and yes, even manufacturing facilities, their ability to draw upon a pool of global talent will be closely watched.
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