If you cannot come up with a solid go-to-market strategy, then you should probably not start the business.

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In terms of advice for pitching a deal, Karim says that a company needs to think seriously about its go-to-market strategy.

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Alternately, it could signal that several carriers were interested and Samsung accelerated its usual go-to-market strategy to deliver the phone to as many partners as possible.

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What is your go-to-market strategy?

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