The short story is that it starts when someone has the courage to go against the grain.
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Quick recycling switched the point of attack once more and Kiwi centre Williams cut back against the grain to go over by the posts, Wilkinson converting for 13-6 as Toulon took the lead for the first time.
Most investors were spurning Netflix again less than five months ago when billionaire Carl Icahn decided to go against the grain and buy 5.54 million shares to secure a nearly 10 percent stake in the company.
The decision to go public went against the grain in a hyper-competitive retail industry that has been rapidly consolidating through mergers and private buyouts.
All advertising is based on this same principle, but I am of the mind that the Robert Redd brand is unique in that we have been fortunate enough to go against the grain.
The iPad is a bold piece of technology that dares to go against the complexity grain and make people simply happy.
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So the harsh punishments meted out to the ten women go against the grain of Sudan's shifting social mores.
Physician leaders such as Dr. Bob Margolis were willing to go against the grain and develop innovative new models.
And watch out for Goldman, which demonstrated with their Neutral rating on Yandex today that they are willing to go against the grain.
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To suddenly have options, to have to approach one's bodily functions with a strategy in mind, seems to go against the grain of nature.
Such private accounts for medical expenses are anathema to Obama insofar as they go against the grain of state-controlled health care.
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And at a time when a weak UK housing market is contributing to our economic malaise, a further tightening of credit conditions would be regarded as highly unwelcome by the Treasury - and it would go against the grain of government and Bank-of-England policy, in the form of their Funding for Lending scheme to provide more and cheaper loans to households and businesses.
Speaking up to express an opinion that may go against the grain of consensus takes courage.
We always like discovering businesses that go against the grain, and Mode-sty caught our attention because of its refusal to accept the status quo in the fashion world.
In an era of specialization, where coaches and their swimmers will often decide to focus on a single stroke from an early age, she'll go against the grain by swimming in seven events in London, including backstroke and freestyle two strokes that have little in common.
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