"And people go gaga when they find 5 new species in the Amazon rain forest, " says Barton.

FORBES: Mavericks

Why do we go gaga over where athletes land, yet as a culture, pay so little attention to other kinds of future leaders?

FORBES: A Different Kind of National Signing Day for Academic Over-Achievers

They predictably go gaga over companies listing super new drugs.

FORBES: Drugs of Choice

The company thought kids would go gaga over pink.

CNN: ASIANOW - TIME Asia

Way to go Dunham and Gaga.

FORBES: Just When You Thought Lady Gaga Couldn't Get Any More Awesome

Other winners include HBO Go (four awards, including best media streaming service), Lady Gaga (for best celebrity-fan social presence), Conan O'Brien (for best celebrity-fan website) and The New York Times (best news social presence).

WSJ: 'House of Cards,' Frank Ocean top Webby Awards