Webb, CEO of growth and strategy firm Lassen Innovation, decided to go in the opposite direction.

FORBES: Breaking Rules In The Toy Business

Mr McCain needs to go in the opposite direction and make serious arguments for serious times.

ECONOMIST: Lexington

For our second partner, we decided to go in the opposite direction, and choose a multibillion-dollar international corporation.

FORBES: E-Mail Time Capsule

Yet we're readying to go in the opposite direction at a time when global competition is getting ever more intense.

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However, Heritage would go in the opposite direction and repeal the payroll tax entirely and fund the (much smaller) Social Security system through the flat tax.

FORBES: Areas Of Agreement On Tackling The Budget Deficit

For there to be reform, for there to be simplification, we need to go in the opposite direction from where the tax law is currently trending.

FORBES: In State Of The Union Address, President Obama Calls For Tax Reform

My initial idea was to go in the opposite direction.

CNN: 'Tron' animated series feeds the need of fans

In a world where smartphones are getting bigger and bigger, it could be difficult for Apple to go in the opposite direction and release a phone that is small enough to wear.

FORBES: 63% Of Investors Don't Want An Apple iWatch

They want to go in the opposite direction.

WHITEHOUSE: President Obama Speaks on the Buffett Rule

On the heels of increased speculation surrounding Apple and the possibility of an 7-inch iPad that might be released this fall, there are now rumors that Amazon may opt to go in the opposite direction by producing a larger version of its popular Kindle Fire tablet.

FORBES: Tablet Wars: As Apple Goes Small, Amazon Goes Big?

About 2, 400 fewer people left Scotland to go to the rest of the UK in 2002-03, while the numbers moving in the opposite direction changed little.

BBC: Scotland's population rose slightly in 2003