When diners go mad for fish like Chilean Sea Bass and Yellowfin (Ahi) Tuna, the result is almost never good for the fish.

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It was a staple element of classic Star Trek that pretty much anyone who outranked Kirk would eventually go mad and betray everyone.

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He chose the theater to survive, so he wouldn't go mad.

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The tragic hero, having gained great power, would get greedy (koros), grow over-confident to the point of overwhelming arrogance bordering on moral blindness (hubris), go mad with power (ate), and then get brought low (nemesis).

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But I also remember the jolt of wonder and delight I felt years ago reading Jean Rhys's novel, "Wide Sargasso Sea, " when I realized that Antoinette Cosway, the main character, was the girl who would one day marry Mr. Rochester and go mad in his attic at Thornfield.

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"You don't go to bed mad, " says the couple's daughter, Madeline Corso, recalling her father's advice.

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But sure, go ahead, be mad.

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It must scale down this "mad merry-go-round" that players find themselves in: a shallow two-Test series with seven ODIs and a few Twenty20 games thrown in, for example.

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For example, if someone tuned into the most recent episode of AMC's "Mad Men, " the app may recommend they go back and watch the first season and show which services, such as Netflix Inc.

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And I'm going to go boy, girl, boy, girl -- (laughter) -- to avoid anybody being mad at me.

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