The takeaway: check your state of mind when you are about to go shopping in stores or online.

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So, with that said, we suggest you wait at least a day or two before using your smartphone to go on a shopping spree, because those online checkout forms can be downright tortuous.

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The surge begins on Black Friday November 23rd this year followed immediately by Cyber Monday, when many go online back at the office to do shopping.

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Similarly, many consumers who begin their shopping process with online research continue to go to a store to make their final purchase, citing lack of product information, a desire to touch and feel the product, and the ability to compare multiple products among other factors keeping them from purchasing online.

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