The rental model requires viewers to make two decisions: what movie to watch and if they want to pay for it, or what else they may want to do like go to a movie, or rent from on-demand, etc.

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"It's cheaper to come to our festival than to go to a movie anywhere" in Los Angeles, said Stephanie Allain, the director of the festival.

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And general awareness --we've become relaxed, but when you go to a stadium, or a movie theater, or a new place of business, I think it's important to have your antennae up, and get in the habit of going in, assessing the situation, agreeing with yourself that it looks like business as usual, and then spotting the exits.

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It was once seen as a Scarlet Letter to have your movie go straight to DVD.

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Apparently, Amazon wants to go into the domain business wholesale, as it has also put in a request for .movie, .app, .wow, and others.

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Once you've got your movie ready to go, the app allows you to share it on Facebook or YouTube with just a few taps or save the file locally.

ENGADGET: Cyberlink's PowerDirector app lets you edit movies on your Windows 8 slate (hands-on)