Instead of picking a book from your sister's Amazon wish list, or giving her what you think she should read, go to a bookstore and try to think like her.

WSJ: Dan Ariely, Author of Predictably Irrational, on Holiday Gifts

They still like to go to a bookstore, while they also want everything available online.

NEWYORKER: Publish or Perish

Kind of say, oh, well, you know, I could get this, but I'll go there and they go to the bookstore for other things.

NPR: Big Technology A Threat To Small Businesses?

My mom had a bookstore when I was little, and I loved to go in and work behind the cash register.

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