She said people would now have to travel to Leicester or Nottingham to go to the cinema.

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Nobody told me that three years on I would only get to watch DVDs rather than go to the cinema.

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Giving people the money to go to the cinema, or buy Christmas presents, is not part of the deal, he argues.

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"I want the rest of the world to go to the cinema and appreciate a world they don't know, " he says.

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"We want to see how many more people we can get to go to the cinema more often using price as an incentive, " he said.

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It has got people to go back to the cinema.

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Expect a groan to go up in the cinema when he gets to the line about the gang being in "barney".

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Gateshead Council's Planning and Development Committee gave to go-ahead for the cinema on Wednesday.

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But for now this debut is unlikely to see a cinema release and will go straight to iTunes as Madonna believes the low-budget movie will be a bigger hit as an Internet download.

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According to a recent survey by Shugoll Research, a pollster, more than 92% of the people who saw one of the Met's performances in a cinema said they were likely to go to a performance at the Met or another opera house.

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