Chris Brown, Asda's agricultural strategy manager, said the deal would see the supermarket "go back to its roots" by forming a direct relationship between the farmer and the store group which is also based in Leeds.

BBC: NEWS | UK | England | West Yorkshire | Leeds-based firm wins milk deal

These ideas go from concepts to physical products in the supermarket.

FORBES: Mom Knows Best

The government has given the go-ahead for plans to build a supermarket on a football ground in Bristol.

BBC: Bristol Rovers' Sainsbury's bid approved by government

Everywhere we go we are greeted by smiling faces, and a trip to the supermarket is a major military operation.

BBC: Lou Vincent at the centre of a bizarre gym drill

"Psychologically, it's just another blow for the beer drinker, the pub and the brewery and it's just another thing that might make people at the margins think 'it's too expensive to go to the pub, I'll just buy some alcohol from the supermarket and take it home', " he added.

BBC: MP petitions for beer duty escalator to be axed