If we do not win it, our health and economy will go up in flames.

FORBES: Regina Herzlinger

Christie Williams saw her worst fears unfold on television as she watched her Shangri-la Ranch in Ramona go up in flames.

CNN: Flames fickle in their ferocity

Are any of these banks in real trouble if their European counter parts go up in flames, or is this an overdone sell-off?

FORBES: Hysteria On Wall Street, Bove Says

From the art center he helped to create in South-Central Los Angeles, at the base of Simon Rodia's famous Watts Towers landmark art assembly, Noah Purifoy saw his neighborhood go up in flames.

NPR: Noah Purifoy: Art as Elegant Wreckage

One is a hot, crowded compound north of Gaza City, where the stench of gas is so strong you shudder with fear that someone will light a cigarette and the whole place will go up in flames.

CNN: A year under Hamas: Gaza safer, but life is desperate

This year the Nobel Committee gave the hardware not to a human, but to an institution, the European Union, making many people scratch their heads, given that Europe is now inflamed, and possibly about to go up in flames.

FORBES: Thoughts On Europe and the Nobel Peace Prize

Sure, there's a primal response to seeing something go up in flames, but it has about as much to do with the day-to-day ordeal of being a human being as that uncomfortable feeling you get when you have to pee and there's no toilet nearby.

CNN: 'Lethal Weapon 4': Saying nothing, but loudly

This one could go big or up in flames.

FORBES: The Ten Most Controversial Companies in Green