It's true that McCain built a career on going against the grain, and good for him.

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A. Gary Shilling makes money for his subscribers by going against the grain--and he's usually right.

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By going against the grain you can cause razor burn and ingrown hairs.

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But Garth Ancier saw firsthand the value of going against the grain in his tenure as Fox's first entertainment programming chief.

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That is in line with the Scottish Engineering survey, out last Monday, which seemed also to be going against the grain of poor expectations further afield.

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However, one guru par excellence is going against the grain.

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Then again the Grammys have a history of going against the grain of popular consensus long before technology helped erode almost every sense of singular popularity in pop music.

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Who would have thought that pizza would become a staple of the Chinese fast food and casual dining industry, going against the grain of thousands of years of culinary history?

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According to all the experts at the time, Apple made a huge blunder by going into retail against the grain of what was expected back then.

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This book, with its bombastic title, is chock-full of examples of struggling businesses from financial services companies to restaurants to dental practices which turned themselves around by getting creative and going against-the-grain with their marketing.

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The founders of Voodoo Doughnuts never had a problem going against that grain.

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