"It did what it says on the tin, " said Jason Toussaint, chief executive of World Gold Trust Services, which is the sponsor of SPDR Gold Trust.

WSJ: Gold ETFs Shine in Midst of Tumult

The World Gold Council was the sponsor of the event.

FORBES: Interview: Gold Jewelry Sparkles In Both East and West But With Cultural Differences--WGC Official

He persuaded El Biz's owner, JC Resorts, to sponsor him in a bid for gold at the Bocuse bake-off.

FORBES: Magazine Article

Much smaller Puma, majority-owned by the French multinational luxury goods maker PPR (PPR), will also get noticed as the sponsor of the Jamaican Olympic team, which is chock full of potential gold-medal sprinters.

FORBES: 3 Olympic Winners to Buy Before the Games