In addition to creating good vibes around the brand, incorporating well-known charities into its games ultimately helps the company more money, according to DeWolfe.

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Also lifting BP were the good vibes and apparent mutual agreement about BP between U.S. President Obama and U.K. Prime Minister Cameron at the G-20 summit.

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But regardless of how many displays are hooked up to it, there genuinely are some interface niggles in this OS. Despite having mastered the basic shortcuts, I'm still having to reach for my mouse way too often, and the arm ache is starting to dampen the good vibes left over from my last diary post.

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There is no company on Earth that knows how to spin a negative story into good positive vibes better than Apple ( AAPL), and the company did it again on Friday.

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