"Goodbaby has entered the retail market, and this isn't an easy feat, " says Song.
So Song added wheels and began building the world's largest strollermaking company, Goodbaby Group.
Chiang's overseas network from 14 years in private equity has also helped Goodbaby win more customers and seal deals.
There are no Goodbaby brand strollers at Mothercare, even though Goodbaby made most of them and also co-owns the store.
Last year Goodbaby also launched the U.K.'s Mothercare stores in China under a joint venture of which Goodbaby owns 70%.
But for all its stroller-market dominance, few consumers outside China have heard of Goodbaby, even if they use its products.
But what's set Goodbaby apart from other infant-and-child-product manufacturers in China is an infusion of foreign funds and foreign experience.
Even if you take the second, third and fourth players and put them together, they wouldn't be as strong as Goodbaby.
Chiang joined Goodbaby's board and stayed on after AIG and other investors sold their stakes to the Pacific Alliance Group in 2006.
In Japan and Russia Goodbaby has started using its own brand name.
He must persuade consumers to pay top dollar for products that are not only made by Goodbaby but also carry the Goodbaby label.
But Japan and South Korea have both overcome images of being producers of shoddy products, and Song is confident Goodbaby will do that, too.
As for Song's first invention, the rocking chair stroller, it was a hit right from the start and remains Goodbaby's bestselling product in China.
The company opened its three-story flagship store on People's Square in downtown Shanghai in 2006 to sell Goodbaby and other brands to middle-class Chinese.
With Song at the helm, Goodbaby is now staffed by veteran Chinese managers plucked from multinational operations in China, or by managers from outside China.
Song also believes that the economic slowdown might help Goodbaby.
The partnership has been a blend of Chinese entrepreneurship and multinational management that has pushed Goodbaby toward its ambitious vision as the leading global brand for all things babies and kids.
In Tokyo, Boston and Amsterdam Goodbaby has 16 engineers, designers and market researchers toiling away to produce new models of high-end strollers for brands such as Silver Cross, Quinny and Maxi-Cosi.
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