Some Western consumer-goods firms that are also-rans at home do surprisingly well in China.
The worst of the pressure on consumer-goods firms should dissipate when the recession ends.
Yet not all consumer-goods firms have succumbed to the onslaught of the private label.
But it also produces under license for Chanel, Prada, Bulgari and other luxury-goods firms.
Luxury-goods firms are turning into retailers, buying, designing and running their own shops in prime locations.
Colgate and Unilever, both consumer-goods firms, made cuts quickly, creating some certainty (and work) for those remaining.
As David Harding of Bain, a consultancy, points out, consumer-goods firms find it hard to boost growth by letting go of older, slower-growing brands.
News from Asia has depressed their share prices: Asia contributes 34% of the revenues of French luxury-goods firms nearly three times as much as America.
And beyond the car companies stand a host of oil, tobacco, banking and consumer-goods firms that plaster their decals on cars and on trackside posters.
Auto companies and consumer goods firms have to spend larger percentages of their budgets on transportation and fuel than do banks or a technology services providers.
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Since household spending reacts only modestly to swings in share prices, some consumer-goods firms may be able to muddle through with such tactics at least for a while.
And it is making money when many flagship shops of luxury-goods firms are kept afloat only to gratify the egos of their owners, says Antoine Colonna, a luxury-goods analyst at Merrill Lynch.
They include drug-maker Bristol-Myers Squibb (BMY), technology companies Cisco Systems (CSCO-Nasdaq) and Juniper Networks, capital goods firms Honeywell International (HON), First Solar (FSLR-Nasdaq), Masco (MAS), PACCAR (PCAR-Nasdaq), Eaton (ETN) and Emerson Electric (EMR), sneaker maker Nike (NKE), online retailer Priceline.com, energy company Baker Hughes and cosmetics concern Estee Lauder.
He said the plunging pound should make it easier for firms to export manufactured goods and firms would be better placed to respond if they increased staff skills and training.
The restrictions on its capital markets will eventually have to be lifted and market access for foreign goods and firms will be improved.
Most states are too dependent on revenues from the consumption of goods and from manufacturing firms.
Chancellor George Osborne unveiled plans to end the tax relief for Jersey firms selling goods to UK customers.
The logic is that transportation firms move goods in transit and provide a glimpse into the pipeline of corporate America.
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For example, Kenyan firms move goods by road because the state-owned railways, though cheaper, invariably deliver late, if at all.
Some of the firms hawking goods in the Dragon Mart, such as Haier in kitchen goods and Go Baby in prams, have already gone global.
This figure includes everything from spectators spending money on accommodation and food and drink, to the funds invested in infrastructure improvement projects, Welsh firms supplying goods and services for the event, and the wider boost it will give to the Welsh tourism sector.
However, they will face more competition from Chinese domestic firms in consumer goods sectors such as food and beverages, household appliances and personal care products.
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Firms that supply capital goods could thus be in for trouble.
Experience in Europe and Asia shows that public authorities can increase the efficiency of goods distribution in cities by getting private firms to share their lorries.
The site will offer online networking resources so two or more small firms could potentially package their goods and services to present a stronger bid on any contract.
It dwells on the familiar problem of the corporate corruption of politics and regulatory agencies that weakens public oversight of privately owned firms charged with delivering public goods.
Mr Hatzius suggests that they may be undercounting imports of intermediate inputs of goods and services produced abroad by American firms that have outsourced jobs to cheaper countries.
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Africa, the next frontier for branded consumer goods, poses similar challenges, with both firms starting mostly in similarly weak positions.
And, likewise, US firms get access to cheaper foreign goods, leaving more money to invest in their domestic operations and grow their workforces.
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