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Google Play mobile games is only a tenth below the entire portable console game industry.
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And in South Korea - Samsung's home - video games from the Google Play store did outsell those from Apple's App Store.
BBC: Smart device games outsell portable console titles
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With today's announcement, it was revealed that 675, 000 apps and games now live in Google Play -- a healthy increase when compared to 600, 000 titles and 20 billion installs just three months ago.
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And with Google Play, movies, books, apps, and games are all accessible from the Web or an Android device no cables, downloading, or syncing required.
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As well as keys representing the standard Android commands, the console also sports a "shield" button that takes users to a curated games store featuring titles selected from the Google Play marketplace.
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Over 100 compatible games are available to download from the Google Play, including popular titles: Cordy, Sleepy Jack, Whale Trail, Asphalt 5 HD, R-Type, Reckless Getaway, Reckless Racing, Samurai II: Vengence, Guns'n'Glory, Wind-Up Knight, Sonic CD and Zenonia.
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Another feature of the custom OS is a special 3D game launcher, which includes sections for Nvidia's Tegra Zone, PlayStation Mobile games, GameStop-suggested titles, and Google Play.
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On Android devices: Android phone and tablet users can click on the Google Play store app to shop for books, movies, apps, games, magazines, devices and music.
ENGADGET: Google Play gift cards available in the UK starting today, Tesco and Morrisons confirmed as retail partners
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Gift cards make it even easier to buy apps, games, books, movies, music and magazines from Google Play, Google's one-stop-shop for all your digital entertainment needs.
ENGADGET: Google Play gift cards available in the UK starting today, Tesco and Morrisons confirmed as retail partners
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Access to more than 600, 000 apps and games, millions of songs and books, and thousands of movies in the Google Play Store.
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