Partly in response to the resulting interest in online privacy and campaigns by groups like Access Now and the Electronic Frontier Foundation to universalize Web encryption, companies like Facebook, Google and Twitter have all added SSL capabilities.

FORBES: Encrypted Web Growth Poses Dilemma For Corporate Firewalls

When enabled, this feature optimizes HTTP traffic over an SSL connection and transcodes images to Google's homegrown WebP format to reduce file sizes.

ENGADGET: Chrome beta for Android delivers a proxy-based speed boost, now syncs autofill and saved passwords