Mr. Chambers emphasized his commitment to focus on grassroots marketing activities and social media.

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The connection with hotel managers has also opened up the chance for some grassroots marketing and networking.

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For some, that means forgoing some TV and print advertising for grassroots marketing.

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By then Bhavarlal's sons had joined the family trade and were involved with him in grassroots marketing, making house calls on farmers.

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The grassroots approach to marketing isn't just a way for Schwartz, 42, to keep costs low while he targets health-conscious drinkers.

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Throughout the agreements, the league will work closely with Take-Two and EA to promote the basketball video games through global marketing, promotional programs, and multiple assets including NBA TV, NBA.com, and grassroots events.

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