Accurate measures of real, often hidden, expectations provide significant advantages to brands that understand their value and point to how to delight and gratify customers.
And it is making money when many flagship shops of luxury-goods firms are kept afloat only to gratify the egos of their owners, says Antoine Colonna, a luxury-goods analyst at Merrill Lynch.
With such a robust and constantly expanding library of the newest releases and deep catalogue of hits, the company is confident that it will be able to gratify even the most discerning consumer searches.