It might not be a great idea, and it might not work, but it is creative and it is a good enough idea to try.

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We start to pick at it, add to it, tweak it a little, suggest that the creative team work on this or that to help make the idea really great.

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It might seem unfair to contrast any modern commercial with a piece of creative work that has, over time, accrued luster as one of the great TV ads in and out of the Super Bowl.

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Businesses like Google, Zappos, and IBM have been household names as great places to work because they value the free flow of ideas and innovations that prioritize creative talent rather than traditional hierarchical social status.

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