When talking about my business, I ask if my investors have paid for a wedding, attended a large wedding reception, or tried to buy a green product online in recent years.
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The New York Times this past weekend included an article describing the World Cup soccer jerseys as an example of a green product that is not from a green company (Nike).
Companies like Tesla and Fisker have teased this line with sleek sports car press, but it still remains to be seen if the old vanguard of luxury will delve into a green product line.
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But the problem with greenwashing goes well beyond the greenwasher and the greenwashed end user where the consumer fails to receive the benefit of the bargain by not getting the green product or service they expected.
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Among those that do, the definition varies: 55% define sustainability as the management of issues related to the environment (for example, greenhouse gas emissions, energy efficiency, waste management, green-product development, and water conservation).
Wright and her partners formed a company called Eco Incorporated and dubbed their signature product the Green Box.
The attack was simple, said Jon Green, head of product marketing at Aruba Networks, which provided the network security at the conference.
At the other end of the spectrum you have consumers who would be willing to pay premium for product with green label.
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The attack was simple, said Jon Green, head of product marketing at Aruba Networks (nasdaq: ARUN - news - people ), which provided the network security at the conference.
When you look at the positioning of products as renewable or having a lower footprint, the big companies share data that roughly suggests a lot of consumers would never buy a product that has a green label because they are suspicious of its performance.
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But if Green happens to be a by-product of eating healthful food, all the better.
Tests by the Home Depot, America's biggest purveyor of FSC-stamped products, suggest that barely a third of customers would pay a premium of 2% for a certified product, not enough to green even Western retailers.
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The whole concept of creating a company built around the astounding properties of a variety of green algae called nannochloropsis smacks uncomfortably of the 1973 Charlton Heston flick Soylent Green, in which the namesake food product at the heart of the story is supposedly made from plankton but is actually made from spoiler alert!
Japanese company Green House Co Ltd has quite an eclectic product portfolio, what with its women-only camcorder and peripherals like a PCI Express interface card with USB 3.0 support.
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"Panasonic is committed to the best in-home entertainment and this year's Blu-ray Players are at the forefront of design, performance and green technology, " said Alex Fried, Product Manager, Panasonic Consumer Marketing Company of North America.
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"We are very excited to announce the addition of the Boogie Board Jot eWriter to our Boogie Board product family, " said Improv Electronics CEO Dr. Albert Green.
The Bournville so called 'Centre of Excellence' will work on new product development for brands such as Cadbury Dairy Milk, Toblerone, Green and Black's and Suchard.
"On paper the Kindle Fire HD is a good product but we shouldn't get carried away, " said Chris Green, principal analyst at Davies Murphy Group Europe.
Monarch Green had another hook: "It's not an environmentally friendly type of product that we make, and we all know it, " says Shea Weber, president of Dewey Weber Surfboards in San Clemente and chair of the Surf Industry Manufacturing Association's board builder committee.
Although China has been building domestic polysilicon manufacturing capacity, the local product is still lacking in terms of quality and many panel manufacturers such as Yingli Green Energy continue to rely on imports.
Clearly intended as a consumer product, the EM-500 is available in five colors: yellow, blue, green, red and sky blue.
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Green Mountain does present an intriguing case of potential securities fraud, involving the oldest of schemes: Shipping product to a captive vendor to inflate revenue and earnings.
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Much to the narcissists' dismay, the Iranian green activists are forcing them to recognize the inconvenient truth that not all bad things in the world are the product of Israeli aggression or Western imperialism or the industrial revolution.
The resort was recently awarded Green Globe certification, not because it set out to get it, but because the recognition was a by-product of doing things right.
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It is true that some other green changes could help car makers notably a switch to electric cars which could give the manufacturers a new product line to make.
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