Ms. Greenly provided data for predicting the increase and deciding whether to use another drug.
WSJ: Drug Reps Soften Their Sales Pitches
Now, Ms. Greenly's service has lifted the bias he had against prescribing Lilly medicines, Dr. Cottle says.
Under the drug maker's personality testing of employees, Ms. Greenly is a "red" for her outgoing, ambitious traits.
Ms. Greenly offered to inquire about enrolling the patient in Lilly's nutrition program.
When she began calling on Dr. McKinney two years ago, Lilly's Ms. Greenly spoke frankly about weight gain, Dr. McKinney recalled.
Ms. Greenly left a collection for Dr. Cottle to choose from.
On a recent day visiting psychiatrists and nurse practitioners, Ms. Greenly, 46 years old, wore a conservative brown suit and a badge with her name and Lilly's.
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