These schisms have played out in Canada, where Greenpeace launched its rogue campaign to bring down the fragile sustainability coalition, which it had only tepidly embraced.

FORBES: Forestry Labeling War Turns Ugly As Greenpeace Bungles Logging Industry Attack

That has rankled the extremist NGOs, like ForestEthics and Greenpeace, which advocated a more adversarial stance, convinced that the SFI and the Forest Products Association of Canada was secretly undermining the agreement.

FORBES: Forestry Labeling War Turns Ugly As Greenpeace Bungles Logging Industry Attack