Now, GrossNationalHappiness is a new propaganda designed by RGOB to fool the western countries because the Govt of Bhutan feared once again when the Bhutanese refugee opted to resettle in the west.
King Jigme's goal, he says, is to increase the "gross nationalhappiness, " and to that end he spends weeks traveling his Himalayan realm, in a Toyota Land Cruiser until the roads end and then on horseback or by foot, inquiring about what it would take to make people content.