Gross profit percentage is expected to be in the range of 42.0% to 44.0%, reflecting a higher mix of branded sales volume and the launch of new products, together with a significant reduction in the private label business.

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Thus, we expect it to spend a lower percentage of its gross profit for capital expenditure in the future.

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On balance, firms that derive less than 10% of its sales through Wal-Mart averaged 39.1% in gross margin, or the percentage of profit realized before items like fixed costs and interest expense are considered.

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As a percentage of net sales, gross profit was 21.3 percent compared to 21.1 percent for the second quarter of 2010.

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Taiwan Semiconductor also lowered its expectations for gross profit margin and operating profit margin by four percentage points each.

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One whole percentage point has been taken out of the gross profit on moneylending.

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The gross profit margin (excluding occupancy expense as a cost of the merchandise) edged up a percentage point, to 56%, in 1998, but sales growth slowed, to 6% from 14%.

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