Eduardo assumed his current role at the agency where he started 11 years ago as a writer and strategist, and rose to become co-creative director and group board director and later global insights director.

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Recruiters in creative industries like advertising, marketing and public relations may be more receptive to gimmicks than others, says Dave Willmer, executive director at Creative Group, a division of the recruiter Robert Half International Inc.

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"Worried consumers are not likely to buy something challenging or too far out, too new, " says David Wolfe, creative director at the Doneger Group, a trend forecasting firm.

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Paul Gerhardt, project director of the Creative Archive Licence Group, added the big news stories of the last three decades were "the punctuation marks in the stories of our lives".

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Rafe, is also the creative director for the handbag division of Jones Group.

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Cardinal Dolan "did a lot of creative manoeuvring of priest sex offenders and creative accounting of church money, " said Peter Isley, a director of the group.

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