The economics of its broadcasting contracts have certainly helped the Tournament of Roses grow as an organization.

FORBES: The Business of the Rose Bowl

Although they grow buttonhole carnations in every shade of cream, the real money is in red roses.

ECONOMIST: Kenya's flower industry

If you're looking for a cooking rose to grow organically in your garden, Barash recommends the David Austin varieties, which are throwbacks to old garden roses.

NPR: Robb Walsh: 'Are You Really Going to Eat That?'