He wrote Grown up Digital and Wikinomics, and lately Macrowikinomics, all attempts to understand where the digital revolution is headed.

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Another work, Grown Up Digital: How the Net Generation is Changing your World, speaks of the new realities of the tools, methods of communication and learning of a new generation.

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Jacobson said users, especially those who have grown up in the digital age, are very much aware of that.

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The generation graduating from college now has grown up in a digital world.

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With more people having grown up in a digital age, with information just a Google search away, and the act of spending money or expressing an opinion an increasingly frictionless experience, voting would be a lot more prevalent if it was just easier.

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In the music industry, a generation has grown up acquiring and listening to music through digital downloads and streaming as CD sales rapidly declined.

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Another example of the closing gap between the worlds of gaming and grown-up simulation is the decision in May by Digital Sandbox, a supplier of simulation software to America's defence department, to set up a consumer division to make computer games.

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"This is just the tip of the iceberg, " said Don Tapscott, author of "Growing Up Digital, " a book exploring the generation that has grown up on the Web.

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