While the original Fiesta Movement program has been criticized for failing to ignite long-term growth behind the Fiesta, the promotion was never designed for that end.
His main theme is the imperative for the government of putting the promotion of economic growth at the heart of everything it does, to re-engineer the British economy so that it does not stagnate in a Japanese way forever.
Budgetary discipline in the EU must be "complemented by the promotion of a strong growth strategy", he said, adding that "austerity-only policies have not proven successful".
Unfortunately, these models are fundamentally flawed in being biased to favor corrosive price promotion over brand-building advertising and to favor advertising cost efficiency over sales-growth effectiveness.