"Once you throw it together with something like Grumpy Cat it's fun, " he said.
One woman said she came all the way from Australia to see Grumpy Cat.
As Bob interrogates others in line - we find that hundreds of people are waiting for Grumpy Cat.
This is the first official public appearance for Grumpy Cat, who lives with her owner, Tabatha Bundesen, in Morristown, Arizona.
The Bundesens declined to say exactly how much money they've earned off Grumpy Cat, although Bryan said it's in the mid-five figures.
Mr. Lashes also has forged a deal with Grenade Beverage LLC to create and distribute a line of Grumpy Cat coffee-in-cans and bottled beverages.
At the South by Southwest tech convention in Austin, Texas, in March, he arranged a paid-appearance deal for Grumpy Cat from the website Mashable.
Mashable, a CNN.com content partner, invited the Bundesens and Grumpy Cat to Austin as part of their SXSW party space, which celebrates Internet memes.
It's easy to read, even in direct sunlight -- just don't expect to be able to display your favorite animated GIFs of grumpy cat, okay?
Some swapped matzoh for the pink lines as Passover got under way, or added frowny Internet star Grumpy Cat, who explained marriage equality would make her happy.
Bryan manages her social media pages from his home in Ohio with occasional help from Tabatha, who sends him fresh Grumpy Cat photos every week or so.
"There's this great universal quality that Grumpy Cat captures, " explained Mason Peatross, who waited in line more than 90 minutes for his 30 seconds with the snoozing kitty.
Grumpy Cat now has a website that Bryan Bundesen said attracts 1.5 million unique visitors a month, plus a popular Facebook page, YouTube channel and Twitter account.
This week, Grumpy Cat is coming to New York to promote the forthcoming Chronicle Books release, "Grumpy Cat: A Grumpy Book: Disgruntled Tips and Activities Designed to Put a Frown on Your Face" at BookExpo America, the publishing industry convention.
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