Just imagine how much more investigation brokerage firms would do concerning all the garbage that they touted if they had to guarantee customers againstloss of principal or if they were only going to get paid a success fee from profits.
No member or person associated with a member shall guarantee a customer againstloss in connection with any securities transaction or in any securities account of such customer.
While past performance cannot guarantee future results, and asset allocation cannot ensure a profit or protect against a loss, applying a historical perspective and maintaining an appropriate strategic asset allocation can help provide comfort and direction to investors during periods of great volatility.