Great guerrilla marketing means developing a sixth sense for knowing when and how to creatively cut corners.

FORBES: Building Gorilla Companies with Guerrilla Marketing

From the outset Mateschitz dispensed with TV ads in favor of guerrilla marketing, a tactic that would ultimately become Red Bull's trademark.

FORBES: Magazine Article

The job that came next was at a guerrilla marketing company.

FORBES: How I Walked Out On My Job And Why I Don't Regret It

Unfounded assumptions are the single biggest obstacle to great guerrilla marketing.

FORBES: Building Gorilla Companies with Guerrilla Marketing

When it comes to guerrilla marketing, I sat at the feet and very early in my career on the lap of a master: my old man.

FORBES: Fathers and Sons

If the bowling ball is the implacable enemy of the egg, guerrilla marketing is the implacable enemy of all the assumptions that pass for business as usual.

FORBES: Building Gorilla Companies with Guerrilla Marketing

From guerrilla marketing techniques that cost little or nothing to how-to info for building your social media profile and personal brand, there is plenty of actionable info in here.

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The fan base's self-styled guerrilla marketing is widely considered to have helped Whedon get funding for 2005's "Serenity, " a feature film that draws together some of the loose ends from the series.

CNN: Doug Gross

Guerrilla marketing doesn't get any more basic.

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Mr Mulally poached Mr Farley in 2007 from Toyota, where he had worked for 17 years, often using guerrilla-marketing techniques.

ECONOMIST: Innovative marketing helped Ford��s recovery