He wants to replace the "one and done" system, which requires high-school stars to play for at least one year in college, or in Europe, before they can be drafted into the NBA. The result is that some teams with a constant churn of freshmen, like John Calipari's squad at Kentucky, don't so much have student-athletes pursuing a degree, but guest stars.
To this end, every week the student-athletes meet to discuss the values and principles of the organization, as well as listen to guest lecturers from a cross section of professions outside sports that provide unique perspectives on a particular topic.