Some say that companies are gulled into paying more than they need to by the activities of pay consultants and headhunters.

ECONOMIST: A survey on pay

In the 1950s, when the doctrine was first elucidated, and in the 1960s and 1970s, the Phillips curve gulled central bankers left and right, above all at the U.S. Fed.

FORBES: Chairman Bernanke Buries the Phillips Curve: Bravo!

To this day most Americans have been gulled into believing that the Federal Reserve was chartered in 1913 to serve as a last-resort lender to banks that were supposedly an essential economic input.

FORBES

In fact, it was eerily familiar: In 2000, Esquire gulled many with a profile of a company called Freewheelz, which supposedly offered free cars to drivers willing to tool around in a vehicle that served as a mobile billboard.

FORBES: From April Fool's Joke to Mobile Advertising Reality

His argument is that not only have we all been gulled into using our labor to create value for someone else, but that the data related to all of that content remains opaque and inaccessible to us and can unknowingly be used in our name for the benefit of still others whose causes or products we may not support.

FORBES: Related Stories Made One Writer Quit Facebook And Why Many More May Unbundle Soon