It's harder to measure quality in more subjective fields such as interior design or hair styling.

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Each group received AXE co-branded shirts, received three samples of AXE Hair styling products and a card introducing them to and incentivizing them to participate in the AXE Hair contest.

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Today, with 23 salons in six states (26 by year-end), Drybar is styling the hair of more than 50, 000 women every month.

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When styling your hair, spritz on a texturizing spray to give bangs a little more volume, perhaps touching it up later, she suggests.

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