Myriad evidence shows Americans like gains less than half as much as they dislike losses.
Natural gas emits about half as much carbon dioxide per unit of energy as coal.
From 2000 to 2009, Blackstone did half as much of this investing, the company says.
Even property prices have fallen by only half as much as in comparable British cities.
Teachers at the New Hope academies earn about half as much and have one-year contracts.
The Centro costs half as much as even the latest iPhone and is selling briskly.
Gas emits about half as much carbon dioxide as coal per unit of energy produced.
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Similarly-sized Orion Energy Systems (NASD:OESX) pays less than half as much to top management.
Aluminum could reduce the weight of cars dramatically because it weighs roughly half as much as steel.
For instance, it uses half as much energy again per tonne of steel produced as does Japan.
Unofficial figures from the Damascus area suggest the total this year is half as much as usual.
Britain invests about half as much in transport as other European countries such as France and Germany.
The quest for speed leads owners to Bassani, whose "Wally" yachts weigh half as much as equivalent cruisers.
By June, the sale of one goat bought half as much millet as it had six months earlier.
They now use about half as much water per gallon of ethanol as they did a decade ago.
Those in the other were restricted to eating half as much as the first group had actually consumed.
They retooled their factories to sell new front-loading washers, which use half as much water as their top-loading counterparts.
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He says Azul costs about half as much as the competition, when power and management costs are thrown in.
That sum is less than our previous estimate, but still half as much again as the amount on offer.
Bigger venture firms, by contrast, invested only half as much as that range.
You can, of course, get one for half as much, but that'll get you eight-bucks-an-hour worth of maintenance guy.
UPS's unionised jobs are now part-time and those part-timers earn less than half as much, on average, as full-time staff.
Others were exposed to low doses (half as much as the high dose), or to no dose at all.
It weighs about half as much as the original, but comes with a lower resolution screen and less powerful processor.
But when asked to divide up an intestate's assets, they follow Islamic law, giving daughters half as much as sons.
Rich economies now use half as much oil per real dollar of GDP as they did in the early 1970s.
Halfsies is is signing up restaurant partners willing to serve patrons half as much while charging them the regular price.
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The British Library estimates that it costs half as much to store a digital document as it does a physical one.
In 2008 alone, the number rose a further 40m, to 963m half as much in one year as during the previous 17.
Developed countries use half as much oil per real dollar of GDP as in the mid-1970s, thanks to improved energy efficiency.
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