Myriad evidence shows Americans like gains less than half as much as they dislike losses.
Even property prices have fallen by only half as much as in comparable British cities.
The Centro costs half as much as even the latest iPhone and is selling briskly.
Aluminum could reduce the weight of cars dramatically because it weighs roughly half as much as steel.
Unofficial figures from the Damascus area suggest the total this year is half as much as usual.
The quest for speed leads owners to Bassani, whose "Wally" yachts weigh half as much as equivalent cruisers.
Those in the other were restricted to eating half as much as the first group had actually consumed.
He says Azul costs about half as much as the competition, when power and management costs are thrown in.
Bigger venture firms, by contrast, invested only half as much as that range.
Others were exposed to low doses (half as much as the high dose), or to no dose at all.
It weighs about half as much as the original, but comes with a lower resolution screen and less powerful processor.
But when asked to divide up an intestate's assets, they follow Islamic law, giving daughters half as much as sons.
First-generation male Mexican immigrants earn only half as much as white men.
ECONOMIST: Among the very poor, the American Dream is alive and well
Crowdsourcing is generally cheaper and faster than hiring temps and can cost companies less than half as much as more traditional outsourcing firms.
Even so, American rail freight is among the cheapest in the world, costing less than half as much as in Japan or Europe.
Top salaries in the NHL lag the NFL and MLB because total hockey revenues are less than half as much as those leagues.
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At 565 kilograms, this overgrown midget racer weighs less than half as much as a Chevrolet Corvette but boasts more than twice the horsepower.
Moreover, Abrams uncovered data reported by BusinessWeek that funds run by women lost half as much as those run by men during the recession.
At 1, 250 pounds, this overgrown midget racer weighs less than half as much as a Chevy Corvette but boasts more than twice the horsepower.
At the current yield, the Series B preferred stock yields half as much as the common stock but again, with a lot less volatility.
FORBES: Preferred Shareholders Smiling More After Today's Rout
It cost half as much as the Democratic proposal in Congress, and using your economic analyst models, it would have created twice the jobs at half the cost.
WHITEHOUSE: President Obama Takes Questions at GOP House Issues Conference | The White House
Off-peak pricing is normally around half as much as on-peak, but peak pricing can be as much as 10 times higher than off-peak in some parts of the country.
Because hemp requires much less irrigation, and around half as much land as cotton to produce the same amount of textile, supporters of legalisation say it is much more environmentally friendly.
White students have realized that historically black colleges can cost half as much as other schools, and declining black student enrollment has forced many black colleges to recruit students of all races.
CNN: US - Enrollment of white students on rise at historically black colleges
Think about that for a moment: the price of various rules and barriers to production foisted on job-creating businesses is over half as much as our extraordinarily bloated federal government each year.
FORBES: The Path To Job Creation Runs Through Regulatory Reform
By contrast, Florida metros Fort Lauderdale and West Palm Beach saw slower price drops than expected in Q2, with prices falling 5%, less than half as much as they did the previous quarter.
Figure in the cost of the memory plus the larger circuit boards needed for rival systems, and the VideoLogic-NEC team claims its system costs hardware makers half as much as one using older technologies.
The cod and haddock are much smaller than they used to be - a five-year-old haddock on average weighs half as much as in the boom years before the fishing moratorium was imposed nearly 20 years ago.
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