Items that go the extra mile include luxurious hand lotion and mints or blackcurrent pastilles set out on a nice tray by the sink for guests.

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In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount (even after all other effects, such as a desire to stockpile, were controlled for).

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Hydrolyzed milk protein is the thirteenth ingredient in Avon's Milk Made hand and body lotion.

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In order to accommodate guests, McCartney also places Citronella candles around the space, and keeps calamine lotion on hand.

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