But tap "handmade jewelry" into say, Google 's search engine and up pops 1, 500, 000 results--far too many to help a shopper find the perfect item.

FORBES: Magazine Article

Husband-and-wife team Stephen and Betsy Carr of Asheville, North Carolina, have done just that to sell their handmade jewelry on Etsy and say they've made the right choice.

CNN: Hot with the crafty set: Conan, Smurfs, Etsy.com

But tap "handmade jewelry" into say, Google 's (nasdaq: GOOG - news - people ) search engine and up pops 1, 500, 000 results--far too many to help a shopper find the perfect item.

FORBES: Crafty Fairs Take Root

Beauty rolls in waves and seethes in eddies throughout the installations of dazzling ceramics, noble architectural fragments and statuary, fabulous carpets, enchanting miniatures from manuscripts and albums, and the extraordinarily varied and elegant calligraphy of handmade Korans, along with choice fabrics, metalwork, jewelry, and weapons.

NEWYORKER: Old and New

Highlights include a handmade steel balustrade backed by a metallic wall adorned with sketches of Bulgari's early-20th-century jewelry collections, glossy sapele-mahogany woodwork, silver chandeliers and an overall subdued design paying homage to the label's early Italian silvercraft.

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