In effect, a cheap banner ad becomes the crummy plastic toy in the Happy Meal.
And when they lived in our home, we would take them to McDonald's for a Happy Meal.
This is no longer the Happy Meal economy of the 1970s through 1990s.
It is now possible, for example, to get a bag of fresh fruit with a Happy Meal instead of fries.
There are also miniprofiles of real Ebayers who sell glass eyeballs or collect every known Happy Meal toy from McDonald's.
No fears of cannibalization here: Aroma's largely single, health-conscious and female customer-base has a mere 3% overlap with the Happy Meal crowd.
When you can order the Happy Meal before you see the blockbuster.
Catering to the happy meal set, the site allows its audience to color and play--and, of course, connect with the McDonald's brand.
Only last week McDonald's introduced a new Adult Happy Meal in the US that included a pedometer to encourage people to walk more.
Drive four hours on the initial charge, stop for 30 minutes for a happy meal, drive another three hours, stop again for a latte.
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The Happy Meal, Chicken McNuggets and McRibs were only the beginning.
Its inks have been used by Fisher-Price to make Sesame Street posters that squawk, yapping Happy Meal boxes for McDonald's and an inflatable radio from Toys "R" Us that has no buttons or dials.
Same-store sales in the U.S. gained 3.4% during May, which McDonald's credited to the recent additions of Frappes to its McCafe menu, along with the popularity of the Shrek-themed Chicken McNugget and Happy Meal promotions.
"If it becomes just a toy in the box of a Happy Meal, then we're just a promotional company and we'll make a modest profit, " says investor Bippy Siegal, chairman of Raycliff Investments in New York.
He initiated the proposal because his fifth-grade daughter is in the 6-to-11 age group that has seen obesity rates quadruple over the past 30 years, the same time that the Happy Meal has been on the market.
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Most restaurants are happy to split the meal and will even put it on two plates without a charge.
The lost and confused are shown navigating their way through New York streets, the Golden Gate bridge, an airport and a ski hill to highlight Google's latest Maps and Now goodies, while a tourist all-too-happy with his Thai meal learns the word for delicious in that language using Google Translate.
Of course the end result is one that includes happy diners for the customers eating a great meal prepared by a profit interested chef.
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The chef's wife called the meal delicious, and while I was happy to hear it, I anxiously awaited a verdict from the chef himself.
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