Shiftgig now works with more than 4, 000 companies, including the Ritz-Carlton, Embassy Suites and Hard Rock Hotel.

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Barely clothed girls and waxed-chest boys lounge poolside one Monday morning at the Hard Rock Hotel in Las Vegas.

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Also, the Palms Casino Resort and the Hard Rock Hotel and Casino are revamping to maintain their trendy vibe in the face of mounting competition.

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The Xbox Lounge at the Hard Rock Hotel, where many of the celebrities in town to promote movies and TV shows stay, will feature Kinect and Xbox 360 games like Kinect Star Wars, Dance Central 2 and Gears of War 3.

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