And when I took a strong stand last week online and in FORTUNE magazine criticizing the Harvard Business Review's recent article entitled "IT Doesn't Matter, " many of you took to the glorious modern medium of e-mail.

CNN: Does IT matter? CEOs and CIOs sound off

He's now taking his theories online, starting a Web magazine, the Innovator, cosponsored by the Harvard Business School Press.

FORBES: Follow-Through

The term viral marketing is said to have been first coined by Jeffrey Rayport, a Harvard Business School academic, in a 1996 article for the magazine Fast Company.

ECONOMIST: Idea

They in turn were highlighting a moving and thought-provoking article in the Harvard Business Review written by Bill Taylor, co-founder of Fast Company magazine.

FORBES: You're A Dead Woman... In The Pink Ghetto