It has done well in Europe, where drivers have begun to buy cars with built-in air conditioners.

ECONOMIST: Small Japanese companies

"Since 1829 one of the things police have done is fill in forms - and they have always complained about it as well, " said Dr Williams.

BBC: NEWS | UK | Met celebrates 175 years on the beat

Of course, new-release naysayers have the same complaint, saying it has all been done before and twice as well.

CNN: Beatlemania: The sequel

And so the distress cascades downwards from group to group, perhaps never reaching the well-governed (wherever they may be), yet still going further than it need have done.

ECONOMIST: Is contagion a myth?

Welcome to a complicated new world of smart, well-funded entrepreneurs doing what smart capitalists have always done: ferreting out an underserved market and serving it.

FORBES: How To Solve The PayDay Loan Problem: Competition Of Course