When he returned to Saudi Arabia, he became known as the guy foreign companies could do business with if they needed a local partner.
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While operating at the very top echelon of the automotive-marketing world, in other words, he became known more as a Bobby Knight, the volcanic Indiana University basketball coach of yore, than a Mike Krzyzewski of Duke University buckets fame.
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Francis, who before he became pope was known as Cardinal Jorge Bergoglio, said a fellow cardinal from Brazil had told him "don't forget the poor" as the votes stacked up in his favor.
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King James VI of Scotland, who went on to also become James I of England, attended the Assembly and three years later he commissioned what became known as the King James Bible at the Hampton Court Conference.
He also delivered what became known as his "Norma Rae speech, " when he shouted at a union rally: "We will fight for a fair contract!"
As he worked alongside his brother, Mark became known as the easier of the two talk to, while Andrew was more driven, more introverted and some say, more book-smart.
So he was puzzled when as became known this week last November he was turned back from Russia when he landed at a Moscow airport.
He ignored the pressure and became known as a champion of AIDS funding and research.
He became known for daring jokes about politicians such as Bettino Craxi, the Socialist prime minister eventually convicted of corruption.
The meeting did not come off, but months later he played a key role in what became known as the 20 July plot.
Even before he became pope, Jorge Mario Bergoglio was known as an outspoken champion of the poor, and for his ostentatious lack of ostentation.
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His life could not have been further removed from the poorest neighborhoods in Los Angeles, and yet he became the founder of a visionary organization known as the Young Eisner Scholars (YES).
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He emerged as one of the leaders of the short-lived civil society movement which became known as the "Damascus Spring", organising meetings of the National Dialogue Forum at his home.
Diomidis Spinellis became well known in Greece when he resigned last year as general secretary of information systems at the Greek ministry of finance.
In the wider world he became known, through his chairmanship of De Beers, as the king of diamonds, and was a presence on lists of the richest people.
While he was never a prolific goal scorer, Beckham became known as an other-worldly passer who could put a ball on a sprinting wing's feet from 60 yards away.
He formed his first band, Hen's Teeth, in 1971, but it was as a solo artist that he became well known.
During his lifetime, "Chuck" -- as he was known -- also became a father of two and "paw-paw" of two grandsons.
He joined with two hackers to form a group that became known as the International Subversives, and they broke into computer systems in Europe and North America, including networks belonging to the U.S. Department of Defense and to the Los Alamos National Laboratory.
He had bought her some fast food to eat, and became known to internet users as "French Fry Brother".
As he did on Saturday, a day after it became widely known that the award would be his again, James thanked his teammates.
Once he was in exile, he joined the ANC, where he was known as Comrade Dirk with allegiance to Nelson Mandela, and himself became an assassination target for the white-minority government.
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The first of those answers became known Friday, the other on Sunday, and even as he was on the dais to pick up the award the now-four-time MVP quickly started steering all of his attention back to the goal of helping the Heat win a second straight title.
He represented Letchworth under-eights as a six-year-old in 1998 and became so well known for his ability at Whitehill Junior School that teachers remember the "almost Beckham-esque" interest among fellow pupils and opposing teams.
Lord Jenkin told BBC Radio 4's The World at One he was not proud of having "dreamt up" in the 1980s the Community Charge - which became known as the "poll tax" and faced mass protest and a central London riot before being replaced by the Council Tax.
But he became more well-known for his action movies, especially the violent Death Wish series, starring Charles Bronson as an architect who turns vigilante after his wife and daughter are murdered.
But it was as the public face - and voice - of the corporation's boxing coverage that he became best known.
His company, Logovaz, became the center of his economic interests, but also a political nexus that he set up in a Moscow palace known as the Logovaz mansion.
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