The race drew heightened attention due to the pole position start of Danica Patrick.

WSJ: Heard on the Field: Jimmie Johnson Wins Daytona; Danica Patrick Finishes 8th

"There is a need for heightened attention to the risks specifically related to building structure in Bangladesh, " Wal-Mart said in the letter.

WSJ: Before Bangladesh Collapse, Some Clothing Retailers Fled Risk

But his spokesman, Jonathan Faull, said that in the formulation of policy the Commission would "no doubt give heightened attention to some of the things he (Schroeder) raised, " Reuters news agency reported.

BBC: Schroeder warns of far-right backlash

Although the AP poll shows Huckabee at 10 percent, the poll's sample period began nearly a month ago, before Huckabee's recent heightened media attention.

CNN: GOP race still wide open in South Carolina

And finally, to the gay player who does eventually come out, whoever that brave individual happens to be -- will you have to deal with media attention, with heightened scrutiny?

CNN: An openly gay player in the NFL is not a distraction

Or how an increase in volume and intensity grabs attention because of the heightened emotion (passion, anger, assertiveness, certainty) it signals.

FORBES: Could You Be Sued for the Sound of Your Voice?

Wark said the amount of money and media attention the Democrats spent in the state attributed to the "overall heightened awareness" of the Republicans.

CNN: Conservatives, late deciders boost Romney in Nevada GOP caucuses