In general, outside of the U.S., Heinz ketchup is more tomatoey and less spicy.
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With his partners, Lemann runs the makers of Budweiser beer, the Whopper and soon even Heinz ketchup.
We want to keep it at a similar price point to Hellmann's mayonnaise or Heinz ketchup, and promote to the average Americans to put on their salads or burgers.
In the Philippines, Heinz ketchup is made from bananas.
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In October 2011, Heinz also introduced limited time Heinz Ketchup Blended with Balsamic Vinegar, but due to overwhelming customer response, the company decided to permanently add the ketchup to its portfolio of products.
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Another theme in the book is Gladwell's effort to understand and explain success: In some cases, such as the "showtime rotisserie, " created by infomercial pitchman Ron Popeil, and the market dominance of Heinz ketchup, he attributes a product's success to its intrinsic excellence.
Blame the power of marketing like Heinz with ketchup and Kleenex with tissue, Thomas's has always seemed less a brand name than a synonym.
The celebration of silence continues at the Quiet Shop on the ground floor, where you'll find exclusive de-branded versions of recognisable products, including pots of Marmite, bottles of Heinz tomato ketchup, Creme de la Mer face cream and Levis red label jeans.
For most of us who lived outside the United States, Heinz was synonymous with ketchup.
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Early this year Lemann made international headlines when his investment firm, 3G Capital, with offices in New York City and Rio de Janeiro, announced a partnership with Warren Buffett to buy ketchup maker Heinz.
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His piece on ketchup starts with the question of why the mustard market has fractured into dozens and dozens of competitors while Heinz has maintained dominance of the ketchup business: The answer, according to Gladwell: "It's the only perfect food in the supermarket, " explaining that it appeals to all five of the fundamental tastes in the palate.
And in February of this year, Heinz adopted the plant bottle for its ketchup packaging.
Heinz derives more than 60% of its revenues outside the U.S. Ketchup sales for this quarter could be boosted by the introduction of smaller sized Heinz pouches that cost 99 cents for a 10-ounce pack to lower the entry price for price-sensitive consumers.
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Heinz (HNZ), the No. 1 ketchup maker, is an enticing stock in the food industry.
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Heinz benefits from its strong brand name (especially in ketchup) and a growing demand for ketchup, condiments and sauces in emerging markets.
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One Heinz executive even bought a used minivan in which to eat ketchup with fast food.
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While this constraint weighs most heavily on cash strapped start-ups, even a behemoth like Microsoft sells through distributors and Heinz relies on Kroger to pump out its best-selling ketchup.
Mr. White says he saw an opportunity to pitch Heinz on his idea when he read a front-page Wall Street Journal article in 2006 about Heinz's attempts to win back the business of supplying ketchup to McDonald's Corp.
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In a separate Wall Street Journal article, on Sept. 19, 2011, Heinz executives explained how they spent three years trying to develop a better ketchup package.
WSJ: Heinz Sued for Patent Infringement Over 'Dip and Squeeze' Ketchup Packet
Then in 1995 he married again, this time to Teresa Heinz, who had lost her husband, Senator Richard Heinz, in a plane crash and had inherited his canned food and ketchup fortune.
Heinz, which is famous for its own-brand baked beans and tomato ketchup, said it remained confident that its takeover of HP Foods would eventually be approved by the UK's competition authorities.
Heinz has made a barely noticed but remarkable leap in its share of the North American ketchup market, from 47% to 60% since Johnson took charge in 1998.
In Heinz, he is investing in a company that holds about 60% of the U.S. ketchup market and 26% of the market globally, according to Euromonitor International.
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